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A STUDY ON CONSUMER PREFERENCE, PERCEPTION AND INFLUENCING FACTORS TOWARDS AYURVEDIC PRODUCTS IN SOLAN DISTRICT OF HIM...
ISSN: 2277 - 7601
Publisher: author
A STUDY ON CONSUMER PREFERENCE, PERCEPTION AND INFLUENCING FACTORS TOWARDS AYURVEDIC PRODUCTS IN SOLAN DISTRICT OF HIM...
Indexed in
Agriculture and Food Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: Kiran Abasaheb More
International Journal Address (IAA):
IAA.ZONE/2277390647601
eISSN
:
2277 - 7601
VALID
ISSN Validator
Abstract
Ayurveda herbs are used in India as medicines. Ayurveda has a very bright future in India as a business proposition due to ever increasingdemand of natural therapies. Due to side effects of chemical based products, consumers are inclined towards Ayurvedic products. The presentstudy was through light on the consumer preference, perception and influencing factors towards Ayurvedic Products in Solan district ofHimachal Pradesh. The main aim of the study is to understand the awareness level of respondents regarding various brands of Ayurvedicproducts Available and to identifying the influencing factors in buying Ayurvedic products. For this purpose, a total of 600 respondents wereinterviewed personally to know their perception, preference and influencing factors on Ayurvedic products covering four towns of SolanDistrict of Himachal Pradesh namely Solan, Nalagarh, Baddi, Parwanoo. The collected data was digitized in SPSS spreadsheet and si...
