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AN ECONOMIC ANALYSIS OF MARKETING OF GUAVA IN PUNE DISTRICT OF MAHARASHTRA STATE
ISSN: 2277 - 7601Publisher: author   
AN ECONOMIC ANALYSIS OF MARKETING OF GUAVA IN PUNE DISTRICT OF MAHARASHTRA STATE
Indexed in
Agriculture and Food Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0202
Publisher: Yashvantrao Chavan Arts And Science Mahavidyalaya Mangrulp..
International Journal Address (IAA):
IAA.ZONE/2277394627601
eISSN
:
2277 - 7601
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Abstract
Pune district of Maharashtra state is known for its fruit production. Guava is an important fruit grown in Pune district. The present study hasbeen made to analyse the marketing channels used in the marketing of guava by 96 farmers from 8 villages in Pune district. The primary datawas collected by personal interview with survey method using a properly planned and pre-tested schedule. The different marketing channelsused by guava growers were studied to get an insight into the existing marketing intermediaries and their margin along with the price spreadin all the channels. In the study area, three marketing channels were prevalent through which the produce reached the final consumers. Thetotal produced yield was 189.83 quintals per hectare, out of which 189.21 quintal produce was marketed. 0.27 quintal was kept for homeconsumption and 0.35 quintals per hectare was lossed during handling. Through Channel I, 33.90 quintal produce was ma...