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Public Article
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verifiedISSN: 2687 - 5373
Publisher: author
Indexed in
Arts and Architecture
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0302
Publisher: Nilay
International Journal Address (IAA):
IAA.ZONE/2687383015373
eISSN
:
2687 - 5373
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ISSN Validator
Abstract
Showcase is the place where the first contact with the customer is made, increasing the sales success of the stores. The two main tasks of showcases are; promotion of the store, product identity and image; and being effective and inviting people to enter the store. The storefronts, showcases and displays, which are enlarged with glass surfaces, are designed with many different materials and concepts in order to affect and attract the customer. Simultaneous change of seasonal showcases renewed with the accelerating power of consumption along with fashion, showcase design principles and approaches catch the attention. Showcases, which are described as leisure entertainment, can attract the customer like a magnet with their design approaches while describing their brand image with their communicative values. The aim of this study is to create awareness by drawing attention to current design approaches, formal changes, which are the inter...
