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Change Process of Apple Logo and Practice and Survey of an Alternative Logo Design for Apple
ISSN: 2687 - 5373
Publisher: author
Change Process of Apple Logo and Practice and Survey of an Alternative Logo Design for Apple
Indexed in
Arts and Architecture
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0302
Publisher: Ida: International Design And Art Journal Nilay ÖzsavaŞ ..
International Journal Address (IAA):
IAA.ZONE/268749395373
eISSN
:
2687 - 5373
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Abstract
The aim of this study is to analyze the designs of brands in different sectors. Accordingly, the process of changing the logo of the Apple brand in the electrical and electronics industry has been examined, a new logo design has been made, the perceptions of consumers have been measured, and thus it was aimed to determine the factors in the design and to make more accurate designs. As a method, firstly, literature surveys were conducted and document analyses were carried out. Primary and secondary data were collected and evaluated and factual and perceptual analyses were made using the benchmarking method. In line with the information and findings obtained, a new logo design application was made for the Apple brand and consumer perception was measured using the survey method. Findings; the findings of the change processes and design concepts of the Apple logo, which was first designed in 1976, have been found to have an effect on the ...
