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ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES
ISSN: 2663 - 0257
Publisher: author
ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Lviv Polytechnic National University
International Journal Address (IAA):
IAA.ZONE/2663113820257
eISSN
:
2663 - 0257
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Abstract
Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of enterprise ownership, and business size are revealed. The classification of Internet advertising has been improved, where the main types are grouped according to the eleven features. The essence of every kind of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the feasibil...
