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RETAIL SHOPPING BEHAVIOUR OF CONSUMERS IN TRICHY CITY
ISSN: 0976 - 6421
Publisher: author
RETAIL SHOPPING BEHAVIOUR OF CONSUMERS IN TRICHY CITY
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0502
Publisher: International Journal Of Marketing And Human Resource Mana..
International Journal Address (IAA):
IAA.ZONE/097637896421
eISSN
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0976 - 6421
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Abstract
Retailing will show good prospects in cities like Mumbai, Delhi, Chennai, Kolkata, Bangalore and Kanpur. Indian retail business is expected to grow 25% annually. The organized retail sectors include supermarkets, hypermarkets, discounted stores, specialty stores and department stores. The major retail players are pantaloon retail, shoppers stop, reliance etc. The Indian consumer is changing rapidly. They now have a choice of wide range of products, quality and prices. Organized retailing is changing the whole concept of shopping in terms of buying behavior. In such a scenario, consumer decision making is of great interest for consumer educators and marketers interested in serving the consumer. Therefore, there is clearly a need for research on this issue in India. In this study, an attempt was made to study the consumer behavior in shopping malls of India
