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Purchasing Behavior of Rural Consumers Migrated To Urban Areas: A Case Study of Sukkur and Khairpur Districts
ISSN: 2522 - 3291
Publisher: author
Purchasing Behavior of Rural Consumers Migrated To Urban Areas: A Case Study of Sukkur and Khairpur Districts
Indexed in
Business and Management
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0502
Publisher: Salu-commerce & Economics Review Shah Abdul Latif Universi..
International Journal Address (IAA):
IAA.ZONE/252271983291
eISSN
:
2522 - 3291
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Abstract
Many people migrate from rural areas to urban areas due to better infrastructure. Purchasing Behavior of rural migrants is described and influenced by five study variables which include Brand Switchover Behavior (BSB), Purchasing Consciousness (PC), Enjoy Purchasing (EP), Income/Pocket Money (INC/PM) and Price Consciousness / Quality Consciousness (PRC/ QC). This study is carried out as a Case Study of Sukkur and Khairpur districts in which an attempt has been made to understand the Purchasing Behavior of rural consumers who have migrated to urban areas of Sukkur and Khairpur districts. A close ended survey was conducted from 383 respondents and data was analyzed by using Descriptive Statistics and Factor Analysis. Results of study suggest that rural migrants show Brand Switchover Behavior (BSB) as they switch brands in urban market. Further study discloses that rural migrants show Purchasing Consciousness (PC) and they Enjoy Purchasi...
