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Understanding Consumers' Attitudes Toward Fruits and Vegetable Attributes: A Multi-Method Approach
ISSN: 1929 - 5634
Publisher: author
Understanding Consumers' Attitudes Toward Fruits and Vegetable Attributes: A Multi-Method Approach
Indexed in
Health Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0702
Publisher: Lifescience Global Inc.
International Journal Address (IAA):
IAA.ZONE/1929107295634
eISSN
:
1929 - 5634
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Abstract
Background: Results from previous work indicated that when consumers make purchasing decisions, they pay more attention to freshness, taste and hygiene attributes of fruits and vegetables than price and nutritional value, when these attributes are considered individually. Methods: To shed light on the underlying factors that shape the pattern of reported preferences, researchers used five doubly censored Tobit models to analyze data generated from a fuzzy pairwise comparison model (FPC) to explain the pattern of reported preferences. In the model, nutritive value, hygiene, taste, price and freshness were separately regressed on a number of demographic and personal characteristics variables. For this study, a random sample was drawn proportionate to population size by county in Georgia, North Carolina and South Carolina. Data were collected from 412 respondents. Results: Higher levels of education and income did not affect how consumer...
