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A Quali-Quantitative Analysis of Food Advertising in Italian Chilldren's National TV Programming: Implications for Sch...
ISSN: 1929 - 5634
Publisher: author
A Quali-Quantitative Analysis of Food Advertising in Italian Chilldren's National TV Programming: Implications for Sch...
Indexed in
Health Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0702
Publisher: Lifescience Global Inc.
International Journal Address (IAA):
IAA.ZONE/1929107955634
eISSN
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1929 - 5634
VALID
ISSN Validator
Abstract
Globally it has been estimated that 10% of children and teens aged 6 to 18 are overweight or obese. An interesting analysis about the relationship between food and its consumer is offered by David Kessler who, described a new eating disorder he called conditioned hyperphagia. Food advertising is part of the problem of childhood obesity and WHO suggested to introduce changes, not only locally, but even in food industries, the media and advertising agencies , which are considered social organizations capable to playing a central role in both promoting and challenging childhood obesity. To have a better understandng of this problem in Italy, we investigated the quantity and the typology of advertising on air during childrens television programmes in Italy over a period of three months. During the research study, we analyzed all the TV programming targeting children aired in the six main TV national channels and studied the commercials du...
