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Public Article
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verified
Brand journalism
ISSN: 2367 - 8585
Publisher: author
Brand journalism
Indexed in
Languages and Literatures
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0902
Publisher: Proglas St. Cyril And St. Methodius University Press
International Journal Address (IAA):
IAA.ZONE/236761838585
eISSN
:
2367 - 8585
VALID
ISSN Validator
Abstract
The paper examines brand journalism as a phenomenon in the modern world of communications; it introduces the dawn of brand journalism and the debate about the concept; it also outlines the correlations between a brand and journalistic communications. Main conclusion of the study is that brand communications form the core of journalism, they have a growing importance in the new economy of relations and the Media-as-a-Service (MaaS) practice. Brand journalism is a result of the tendency of personalization of media content in a world of opposition between the two simultaneously evolving processes of globalization on the one hand and localization on the other.
