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TO MEASURE SATISFACTION OF TOURISTS VISITING THE WORLD HERITAGE SITE OF AJANTA CAVES
ISSN: 2320 - 5407
Publisher: author
TO MEASURE SATISFACTION OF TOURISTS VISITING THE WORLD HERITAGE SITE OF AJANTA CAVES
Indexed in
Science General
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-1402
Publisher: International Journal Of Advanced Research (ijar) Dr Morse
International Journal Address (IAA):
IAA.ZONE/232073025407
eISSN
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2320 - 5407
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ISSN Validator
Abstract
To create effective marketing strategies for Heritage Destination in the tourism industry, an in depth knowledge of tourists is crucial. The aim of this study is to measure tourist satisfaction of the highly trafficked destination of the World Heritage Site of Ajanta Caves in Aurangabad (Maharashtra, India). Primary data was collected from 100 tourists (foreign & domestic tourists) visited Ajanta caves in the month of January 2020 using questionnaire. Data Analysis was done by using independent sample t-test and descriptive statistics. The findings of the study suggested that tourists were strongly satisfied with the appealing monument, facilities at the monument, scenic beauty of Ajanta caves and conservation of the monument. On the contrary tourists were let down with the accessibility & connectivity. It was also observed that there is no significant difference between satisfaction of foreign tourists and domestic tourists. Further ...
