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The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants
ISSN: 2706 - 9346
Publisher: author
The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: International Journal Of Social Sciences And Economic Revi..
International Journal Address (IAA):
IAA.ZONE/2706111719346
eISSN
:
2706 - 9346
VALID
ISSN Validator
Abstract
Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in the exponent progress of players in the trade specifies that there is still an enormous reservoir of marketplace potential for e-commerce. The convenience of internet buying raised the interest of sellers and traders to attention to this area. The advanced level of the internet has changed the nature of trade. Internet buying is critical in these days, and it is associated directly with consumers. Therefore, the present study determines the relationship between risks and online shopping behavior while moderating by subjective norms. Methodology: Data was collected by students that buying online, 550 sets of questionnaires used for valid coding and analyzing analysis. Collected data analyzed by using SPSS and Smart PLS to test hypotheses. Results reveal that risks have decreasing effects, and subjective norms enhance online shopping behavior. Main ...
