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Popular Culture, Gender and State Socialism: Zhenata dnes Magazine
ISSN: 2603 - 3801
Publisher: author
Popular Culture, Gender and State Socialism: Zhenata dnes Magazine
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: St. Cyril And St. Methodius University Press
International Journal Address (IAA):
IAA.ZONE/2603118143801
eISSN
:
2603 - 3801
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Abstract
This article deals with the discourse of popular culture during the state socialism in Bulgaria and especially with the media aimed at female audiences. The Zhenata dnes (The Woman of Today) magazine is a starting point for the topic of what are the concepts of gender within socialism and are they changing. During the Cold War, there was a widespread belief that media were a direct reflection of narrow ideological norms. However, the example of Zhenata dnes clearly outlines the permeability and flexibility of topics related to the emancipation of women. The magazine openly publishes letters from readers, as well as analyses criticizing the government for the unhappy fate of women. Dissent, feminism and Western themes. The magazine was disliked and warned in the period 1966‒1980 that it had gone beyond the ideologically acceptable limits, but nevertheless it still exists. How did popular media targeting women create their image in the ...
