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TIME UTILIZATION PATTERN OF SOCIAL MEDIA NETWORK AMONG UNDERGRADUATE STUDENTS
ISSN: 2277 - 7601Publisher: author   
TIME UTILIZATION PATTERN OF SOCIAL MEDIA NETWORK AMONG UNDERGRADUATE STUDENTS
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 2
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-0202
Publisher: Kiran Abasaheb More
International Journal Address (IAA):
IAA.ZONE/2277388017601
eISSN
:
2277 - 7601
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ISSN Validator
Abstract
Social media platforms are omnipresent, powerful, and play a vital part in the digital world of mankind. They are a major source of news, entertainment, and transcend social and local boundaries. Students use social media in their day to day life to communicate with friends, family, and teachers. The study proposed to know the awareness of social network among undergraduate students where in their knowledge, usage, and frequency of postings done on social media was found out. Whatsapp and YouTube were the top two apps that the students had knowledge of and consequently they were used more. Although 46.50 per cent of students knew about Instagram, only 23 per cent have actually used it. The frequency of checking the social media for updates seem to be more than four times a day, as indicated by 52 per cent of the students. The study establishes a strong positive correlation between knowledge of social media and usage of social media. N...