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FEATURES OF DIGITAL MARKETING DEVELOPMENT IN UKRAINE
ISSN: 2815 - 5300
Publisher: author
FEATURES OF DIGITAL MARKETING DEVELOPMENT IN UKRAINE
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 2
Article Articles Score: 2
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0202
Publisher: "aspect-pro" Ltd
International Journal Address (IAA):
IAA.ZONE/2815406925300
eISSN
:
2815 - 5300
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Abstract
The article considers digitization processes which have a significant impact on all spheres of economic and social life in recent decades and determine the need to transform marketing tools in a digital direction. The purpose of the article is to define the content and features of digital marketing and systematize its methods, tools and techniques for their effective application in the enterprise activities. The study of scientific assets in the field of digital marketing allowed to classify its features, modern methods and tools, to single out the most effective methods to apply them into enterprises activity and promoting goods to the market. The article defines that modern digital marketing uses five digital channels, and its advantages were given. We have also highlighted several effects that should be expected as new digital technologies are introduced in the field of marketing, including the extension of customer relationships, ...
