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Pоlitical Brand: Crises of Brand Narrative
ISSN: 2603 - 3801
Publisher: author
Pоlitical Brand: Crises of Brand Narrative
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368713801
eISSN
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2603 - 3801
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Abstract
Nowadays, the brand is becoming a mantra that guarantees success and sustainable prosperity within broad limits and categories: commercial, political, sports, religious, tourism, urban, regional, state.In this study, the author aims to conceptualise the contemporary crisis of the brand narrative in the field of political brand and branding. The focus of the analysis is the correlation between different approaches in modern brand management in the context of political brands. The purpose is to discover the causes of the crisis in the political brand narrative in the perspective of the successful development of the political brand.
