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The Language of Pre-Election Advertising
ISSN: 2603 - 3801
Publisher: author
The Language of Pre-Election Advertising
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 3
Article Operation Score: 2
Article Articles Score: 3
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368753801
eISSN
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2603 - 3801
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Abstract
The review deals with the linguistic features of print media advertising used in the presidential election campaign in 2016 as well as with the political slogans in it. Pre-election advertising is an important manifestation of political advertising, which serves the purpose of presenting the candidates and motivating the electorate. In connection with its characteristics attention is paid to the choice of linguistic means, most of all vocabulary, but also registered language game skills. Different adverts analyze the use of precedent texts, language game and style tinting, which, in parallel with the other emotional-expressive means, boost the effectiveness of the text.
