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Crisis PR in the Post-Truth Era
ISSN: 2603 - 3801
Publisher: author
Crisis PR in the Post-Truth Era
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 2
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-0202
Publisher: 21st Century Media And Communications St. Cyril And St. Me..
International Journal Address (IAA):
IAA.ZONE/260368983801
eISSN
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2603 - 3801
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Abstract
The paper outlines some of the challenges that PR experts are facing in their work in the so-called „Fake News Eraâ€, dominated by misinformation and the need for verifying the facts published in social and traditional media. The main thesis of GÑŒnter Bentele’s theory of public trust is used to frame the basic idea about the lack of trust in the media in general. Some of his conclusions drawn in the 1990s, are similar to the results summarized today by two reports: Cision’s „State of the Media Report†(2017) and Edelman’s „Trust Barometer†(2017). The paper also presents a few case studies, related to the distribution of fake news that damage the prestige and the reputation of the affected companies (Pepsi Co, New Balance, Ferrero Croup). It poses the question about the extent to which we can talk about corporate communication management and strategies in the post-truth era and whether it would be more appropriate to...
