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Evaluation of Intercultural Differences in Terms of Global Products and Brands
ISSN: 2791 - 6014
Publisher: author
Evaluation of Intercultural Differences in Terms of Global Products and Brands
Indexed in
Social Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 3
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International Category Code (ICC):
ICC-0202
Publisher: Journal Of Turkey Media Academy Onur TaydaÅŸ
International Journal Address (IAA):
IAA.ZONE/279187316014
eISSN
:
2791 - 6014
VALID
ISSN Validator
Abstract
With globalization, it is inevitable to consider the cultural values of the relevant market for the products and brand produced for the international markets. Otherwise, there will be a production that is not suitable for the relevant market's demands and needs. In other words, products will not address the market. Therefore, to operate commercially in different cultures, enterprises can adapt to glocal advertising strategy. With glocal advertising, businesses present their products and services by adapting to the country's value system and norms. In this context, the study explains that the effects of language, religion, values, attitudes and beliefs, and nutrition preferences on the enterprise's success in the international market. The study also focused on the relationship between glocal advertising and cultural differences.
