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Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana
ISSN: 2026 - 6480
Publisher: author
Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana
Indexed in
Technology and Engineering
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 3
Article Operation Score: 3
Article Articles Score: 2
Article Accessibility Score: 3
SUBMIT PAPER ASK QUESTION
International Category Code (ICC):
ICC-1802
Publisher: Koforidua Technical University
International Journal Address (IAA):
IAA.ZONE/2026394096480
eISSN
:
2026 - 6480
VALID
ISSN Validator
Abstract
The study investigates the impact of promotional tools on marketing of library services. The study explores the relationship between promotional tools constructs: personal selling, sales promotion, public relations and advertising on marketing of library services among selected Polytechnics in Ghana. With the aid of SPSS, the following statistical method were employed: supporting literature for measurement scales, values of Cranach's alpha for construct values, descending means of constructs, skewness and kurtosis on the constructs, correlations and regression analyses on a sample of 402 obtained through convenience sampling method. The study revealed that, all the constructs of the promotional tools thus personal selling, sales promotion, public relations and advertising have significant positive relationship with marketing of library services. The study suggests that the professional training of library staff should include courses ...
