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An Investigation on the level of Audience Satisfaction from Local Networks' Programs (Case Study: Tehran Provincial Te...
ISSN: en
Publisher: author
An Investigation on the level of Audience Satisfaction from Local Networks' Programs (Case Study: Tehran Provincial Te...
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Abstract
The paper aims to study audience satisfaction of provincial networks' programs by focus on Tehran provincial television channel. The study conducted as survey with questionnaire as the data gathering tool. Based on Cochran formula, the sample size was calculated as 384 people and sampling was done randomly via clustering method in Tehran's 22 municipal districts. The research findings compare and interpret the abundance and percentages through a descriptive-analytic approach. According to the findings, Tehran provincial television channel has reach to the satisfaction of Tehran's citizens in majority by acceptable level of (62%) and has made them committed audiences (74% watch this channel more than 4 days a week and 67% watch it more than 5 hours a day, 77% of which are satisfied above average). Social-economic programs are the most watched programs in this channel while the sports programs are the least watched. Lack of coverage for...
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International Category Code (ICC):
ICC-0202
Zeinab Abdi, Mojtaba Amiri
International Article Address (IAA):
IAA.ZONE/en8207en
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