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Sensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana
ISSN: 2026 - 6480
Publisher: author
Sensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana
Indexed in
Medical Sciences
ARTICLE-FACTOR
1.3
Article Basics Score: 3
Article Transparency Score: 2
Article Operation Score: 3
Article Articles Score: 3
Article Accessibility Score: 2
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International Category Code (ICC):
ICC-1702
Publisher: Koforidua Technical University
International Journal Address (IAA):
IAA.ZONE/2026393526480
eISSN
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2026 - 6480
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Abstract
Fast food vendors use a sensory cue to trigger impulsive buying behaviour. Though impulse buying has gained interest among researchers, little has been done concerning food in Ghana. The purpose of the study was to investigate the contribution of the sensory cue on customer
